About Us

Our Story

A Couple On A Mission.

We're Lucas and Nicole, founders, engineers, and a married couple on a mission to bring real food back to high-protein snacking. We built the crunchy, clean, high-protein snack we always wished existed.

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Lucas Prado and Nicole Ruiz, founders of BEEST Snacks, at a BEEST booth
46-52g
Protein per bag
0g
Added sugar
Real
Food, clean ingredients
USA
Made in the USA

What we make

The Highest-Protein Snacks, Period.

BEEST Snacks (say it like "beast") makes Crunchy Jerky Chips and Charcuterie Trail Mix that snap like a chip but are built from real meat. Beef Jerky Chips bring 48g of protein, Pork Jerky Chips 46g, and our Charcuterie Trail Mix 52g, all with clean ingredients, no added sugar, and a real chip-like crunch.

Real food. Real crunch. Unreal macros. No oils, no fillers, no compromise.

The full BEEST lineup: Crunchy Beef, Crunchy Pork, and Charcuterie Trail Mix

How it started

A Recipe, A Thesis, A Mission.

With diabetes in the family, we wanted a snack that was crunchy and satisfying but made from real food. There wasn't one, so we made it, grew it, and brought it to the US.

Lucas presenting the university thesis
01 / The thesis
It Began As An Idea

A family recipe became Lucas's engineering thesis: turn real meat into a chip that actually crunches.

The first-ever hand-packed bag of crunchy jerky chips
02 / The first bag
We Made It Real

We made the first batches by hand and put a real product into real hands.

Nicole in the production facility
03 / Made for real
We Built The Process

We built our own kitchen and perfected the crunch that snaps like a chip, never chewy like jerky.

The founders' earlier brand from the early days
04 / It caught on
People Loved It

It found a loyal following and proved people were hungry for real food with real crunch.

Lucas and Nicole in Austin, Texas
05 / To Austin
Doing It Again, From Austin

After Expo West in 2023, we set up in Austin, Texas, and started building BEEST again from the ground up.

Lucas Prado and Nicole Ruiz, founders of BEEST Snacks, holding product

The Builders

Lucas Prado & Nicole Ruiz

Industrial Engineers · Married · A couple on a mission

Eight years making food across two continents taught us how to do it right without cutting corners. We answer your messages ourselves, put the same care into every bag, and we are just getting started.

What we stand for

Real Food. Real Crunch. Unreal Macros.

Real Food

BEEST clean ingredients: beef, limes, sea salt, paprika and simple spices

Meat, lime, and simple spices. No oils, no fillers, no added sugar. The weirdest thing on the label is paprika.

Real Crunch

A BEEST jerky chip scooping guacamole, sturdy enough to dip like a chip

Real chip-like crunch, sturdy enough to scoop guac. We call it dip-in-guac crunch, and it never goes chewy like jerky.

Unreal Macros

Whey-level macros: BEEST Beef and Pork match whey isolate protein density per ounce

Real food like chicken breast. Macros like whey. Up to 52g of protein per bag.

Real food you can trust USDA Inspected Gluten Free No Added Sugar No Fillers Made in USA Go Texan

Taste The Difference.

Crunchy, clean, high-protein, and made from real food. Grab a bag and taste what real crunch is like.

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BEEST Snacks · hello@beestsnacks.com
Best International Foods LLC · Austin, Texas · beestsnacks.com