We have some exciting news to share: BEEST Snacks has been selected as a 2026 KeHE Trend Finder Golden Ticket winner! This is a huge milestone for our small but mighty Austin-based brand, and we could not be more grateful for the recognition.
The full press release, featured on the Startup CPG Newswire, shares all the details, but here’s the short version: BEEST Snacks earned accelerated access to nationwide distribution through KeHE Distributors, one of North America’s largest natural and specialty food distributors.
What Is the KeHE Trend Finder Golden Ticket?
The KeHE Trend Finder program identifies the most innovative emerging brands in the natural and specialty food space. A Golden Ticket is the top prize — it gives winning brands a fast track into KeHE’s distribution network through the New@KeHE program, launching across up to 12 distribution centers at no charge. Select winners may also qualify for KeHE’s elevate program, a two-year incubator designed to help emerging brands scale.
What This Means for BEEST Snacks
Since launching in the U.S. in July 2025, gathering feedback and relaunching BEEST 2.0 in January 2026, we’ve been laser-focused on getting BEEST into the hands of people who need it most: those looking for a truly satisfying, high-protein snack with clean, simple ingredients.
This award opens a real path to do exactly that. As co-founder Lucas Prado shared:
“Coming from a family with diabetes, finding an alternative to chips has always been personal. This opens a path to get these products in front of the consumers who need them.”
About Our Products
BEEST Snacks are built differently. Our patent-pending manufacturing process creates a chip-like crunch — but with the clean, protein-packed profile of jerky. Our lineup includes:
- Crunchy Jerky Chips (BEEF & PORK) — up to 48g protein per bag, zero added sugar
- Crunchy Jerky Trail Mix — 52g protein, 7g fiber per bag, zero added sugar
All products are made with four or fewer base ingredients. Crunchy, clean, and high-protein — that’s the BEEST promise.
As Featured In
We’re proud to be featured on the Startup CPG Newswire alongside some of the most exciting emerging brands in the industry. Read the full press release here.
Want to try BEEST for yourself? Shop now at beestsnacks.com or some retail stores which are already stocked up and we'll share the list shortly.