About Us

Our Story

A Couple On A Mission.

We are Lucas and Nicole, founders, foodies, engineers, and a couple on a mission to revolutionize high-protein snacking using only real food. We built the crunchy, clean, high-protein snack we always wished existed.

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Lucas Prado and Nicole Ruiz, founders of BEEST Snacks, at a BEEST booth
46-52g
Protein per bag
0g
Added sugar
Real
Food, clean ingredients
USA
Made in the USA

What we make

Redefining What Real Food Can Deliver.

BEEST Snacks (say it like "beast") makes Charcuterie Trail Mix and Jerky Chips that snap like a chip and are built from whole muscle meat. The Charcuterie Trail Mix, the world's first, brings 52g of protein, Beef Jerky Chips 48g, and Pork Jerky Chips 46g, all with clean ingredients, no added sugar, and a real chip crunch that comes from our patent-pending process.

Real food. Real crunch. Unreal macros. No oils, no fillers, no compromise.

The full BEEST lineup: Beef Jerky Chips, Pork Jerky Chips, and Charcuterie Trail Mix

How it started

A Recipe, A Thesis, A Mission.

With diabetes in the family, the lack of healthy alternatives to chips was personal. There wasn't one, so we made it, grew it, and brought it to the US.

Lucas presenting the university thesis
01 / The thesis
It Began As An Idea

A family recipe became Lucas's engineering thesis: turn real meat into a chip that actually crunches.

The first-ever hand-packed bag of crunchy jerky chips
02 / The first bag
We Made It Real

We made the first batches by hand and put a real product into real hands.

Nicole in the production facility
03 / Made for real
We Built The Process

We built our own kitchen and perfected the crunch that snaps like a chip, never chewy like jerky.

The founders' earlier brand from the early days
04 / It caught on
People Loved It

It found a loyal following and proved people were hungry for real food with real crunch.

Lucas and Nicole in Austin, Texas
05 / To Austin
Doing It Again, From Austin

After Expo West in 2023, we set up in Austin, Texas, and started building BEEST again from the ground up.

Lucas Prado and Nicole Ruiz, founders of BEEST Snacks, holding product

The Builders

Lucas Prado & Nicole Ruiz

Industrial Engineers · A couple on a mission

Years of making food across two continents taught us how to do it right without cutting corners. We answer your messages ourselves, put the same care into every bag, and we are just getting started.

What we stand for

Real Food. Real Crunch. Unreal Macros.

Real food ingredients: lime juice, lean meats and spices, the weirdest ingredient is paprika

Meat, lime, and simple spices. No oils, no fillers, no added sugar. The weirdest thing on the label is paprika.

Dip-in-guac crunch, measured in decibels: chip texture, crunchy beyond the first bite

Real chip-like crunch, sturdy enough to scoop guac. We call it dip-in-guac crunch, and it never goes chewy like jerky.

Protein benchmark: BEEST Beef and Pork Jerky Chips sit alongside whey protein powder on protein per ounce

24g of protein per ounce in our Beef Jerky Chips, versus 9 to 11g in regular beef jerky. Up to 52g of protein per bag.

Real food you can trust USDA Inspected BRCGS Grade A+ Facility Gluten Free No Added Sugar No Fillers Patent Pending Made in USA Go Texan

Taste The Difference.

Reinventing tried-and-true foods into snacks you've never tried. Grab a bag and hear the crunch for yourself.

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BEEST Snacks · hello@beestsnacks.com
Best International Foods LLC · Austin, Texas · beestsnacks.com