BEEST Snacks was featured on Good Morning America with chef George Duran on July 25, 2026, in a segment on food trends from the 2026 Summer Fancy Food Show.
Duran introduced BEEST’s Charcuterie Trail Mix as “charcuterie in a bag.”
What was on the counter
Our Charcuterie Trail Mix, the world’s first. Pork Jerky Chips, Parmesan crisps, and roasted almonds in one shelf-stable bag. 52g of protein and 0g Added Sugar per bag. And finally, a trail mix without raisins.
There was also a green bag on the counter that was not meant to be part of the feature. Boujee Burger is a behind-the-scenes flavor still in development, and it made an unexpected cameo. It was not an official reveal, but it was pre-market validation, and it definitely puts a timer on us. No launch date yet.
Two engineers, a long way from home
We are Lucas and Nicole, industrial engineers and a couple. We moved from Bolivia to Austin in 2023 to build this.
The lack of healthy alternatives to chips was personal. Diabetes runs in the family, and BEEST grew from the idea that real food could deliver real crunch.
Three years later, BEEST is on national television. That is a strange and very good morning.
Retail buyers
Interested in bringing BEEST to your shelves? Explore BEEST wholesale, view our retail sell sheet, or email hello@beestsnacks.com to request samples and discuss fit.
Watch the segment
Watch the official Good Morning America segment. Skip to 2:28; BEEST is introduced around 2:33.
Press and media: our press kit and high-res assets are open to use. Reach us at hello@beestsnacks.com.